Experienced bespoke contract solutions within the Retail, Hospitality, Leisure and Healthcare sectors.

Our Journey

Back in 2004, Roger Hughes and Iain Freeman established the company after years of experience in the contract furniture industry. You would think that our name derived from Hughes and Freeman, yet Iain’s Car number plate 'HFL' became the deciding factor when choosing our name. 

The initial launch of HF Contracts looked to capitalise on the many skills available in the West Midlands. Finding the best in local industry allowed us to provide a definitive product while also aiding small businesses in the area.

We found our first home in Cradley Heath where we quickly became furniture suppliers to major brands such as Little Chef, Moto and Burger King. After expanding in size and stature, we made the decision to move premises to the Old Forge Trading Estate in Lye where we could continue to grow. 

By 2009, Iain and Roger retired and sold the company to Russell Blizzard & Lisa Minal who looked to take HF into a range of new areas. With Russell possessing over 25 years experience in the Retail Display Market, our grasp on Visual Merchandising greatly increased and we began to work with brands such as Debenhams, Marks & Spencer, Arcadia and many more. On the other hand, Lisa’s experience within Architecture and Furniture Design triggered the desire to create and manufacture our own products. 

In October 2011, we made the decision to once again relocate. We are now based in Stourbridge, with a more substantial premises that allows us to allocate for our increasing workforce. 

We still hold strong to our contract furniture roots and inform this with a number of in-house services that include upholstery, joinery, delivery, installation and solid surfacing. This is only strengthened by relationships with local industry in the heart of the Black Country. 

At this point, we don’t wish to rest on our laurels. We are currently undergoing a complete Re-positioning of our brand and participating in one of UK’s biggest design shows. Doing this challenges our team to adapt and overcome any obstacle, ultimately improving the product we supply to every client.


Retail, Hospitality, Leisure and Workspace

Here are a selection of our clients

Contract, Bespoke Design & Visual Merchandising
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+ Coffee Shops 

Soho Coffee, Flat White, Urban Coffee Company & Jam Jar

+ Hotels 

Chateau Impney, Marriot, Holiday Inn & Express, Crown Plaza & Ramada

+ Cafés 

Cafe Retatza, Masseys DIY, Upper Crust, Tea Monkey & Camden Food Co.

+ Restaurants

Grain Loft, Flying Hippo, Beer House, McDonald’s & Penny Blacks

+ Retail Spaces 

Nike, Under Armour, Foot Locker & Carphone Warehouse

+ Outdoor

Center Parcs, Sand Banks, West One, Burger King & Ramada

+ Universities 

Aston, Lincoln, Cardiff, Derby & Aberystwyth

+ Offices 

Emerald, Tesco, Debenhams & Acradia